Career
Building marketing systemsthat scale themselves
A decade across enterprise SaaS, business messaging, B2B services and digital banking — owning the MarTech stack end to end.
Lifecycle & Marketing Operation Lead
PU Prime Ltd.
Own the retail customer lifecycle journey, working cross-functionally with Sales, Marketing and IT to improve conversion at every touchpoint.
- ▸Lead the CRM/EDM team — 12-month strategy across onboarding flows, deposit conversion, retention/reactivation and personalized CRM communications.
- ▸Pioneer vibe-coding platforms to rapidly build internal AI tools — campaign prototypes, reporting interfaces and automation workflows.
- ▸Design lead allocation governance, monitoring dashboards and sales follow-up frameworks to improve fairness, conversion and team accountability.
Product Marketing Manager
Osome Malaysia Sdn Bhd (Singapore, Hong Kong, United Kingdom)
Lifecycle marketing lead optimizing referrals, CRO and product launches — 50% QoQ revenue growth.
- ▸Doubled referral traffic by simplifying mechanics and re-aligning CRM journeys.
- ▸Partnered with product and marketing teams across regions to launch features and align messaging across CRM, social, web and paid.
- ▸Established the ICP and competitor analysis framework, and launched a new industry product funnel targeting Tech/Software prospects.
Senior Marketing Technology Manager
MoneyLion Malaysia Sdn Bhd (Digital Bank, United States)
Oversaw the MarTech stack with Segment CDP at the core — delivered 14 cross-team enablement projects, activated 3 new channels, saved $700K USD and optimized $5.48M USD in business value.
- ▸Led first-party data governance and operational excellence for the core marketing tools.
- ▸Launched in-app prompts with personalization capabilities matching email and SMS campaigns.
- ▸Revamped tracking methodologies and set up real-time data feeds for ML and AI features.
- ▸Spearheaded the Everyone-As-Analyst Academy, fostering a data-driven culture using Amplitude and RCA processes.
- ▸Promoted to Senior Manager in Q1 2024.
App Marketing Manager / Commercial Marketing Manager
Adaptavist (Atlassian Partner; JIRA Apps maker)
Contributor to the team's combined ARR growth of 30%.
- ▸Managed lifecycle marketing for user onboarding, engagement and retention across multiple JIRA and Confluence plugins on Atlassian Marketplace.
- ▸Built a comprehensive marketing dashboard in Google Data Studio integrating SEMrush, Google Analytics, Search Console and Google Ads.
- ▸Ran product marketing and lifecycle campaigns using HubSpot CRM for evergreen email and workflow automation.
Growth Manager
Respond.io (Business Messaging CRM)
Pioneer team member when the company shifted HQ to Malaysia — contributor to growth from $20K to $80K+ USD ARR.
- ▸Led growth across organic, paid and partner channels; implemented Segment CDP with HubSpot and Customer.io for AI-powered insights and automation.
- ▸Drove Segment.com implementation for SaaS product analytics, customer success health and journey insights.
- ▸Revamped the respond.io website — average load time improved to 3s, Ahrefs rank moved from 800,000th to 200,000th.
Senior Digital Marketing Executive
Stampede Solution Sdn Bhd (Enterprise CRM for local bank)
Awarded Most Valuable Team Player 2018. Ranked multiple keywords to #1 SERP including 'debt collection software Malaysia'.
- ▸Website revamps — content, design, site structure and on-page SEO.
- ▸Trademark and patent application for the software suite.
- ▸New product research, functional specs and UI/UX re-mocks.
Digital Marketing Specialist
SuperAnt Malaysia Sdn Bhd
Managed Google Ads and Facebook campaigns for internal and external projects.
Capabilities
A full-stack MarTech toolkit
Skills
- CDP — 1st Party Data
- Tracking Plan
- API Integration
- JSON Schema
- Website Management
- Project Management
- Lifecycle Campaign
- CRM
- Integrated Ads
- Digital Analytics
- Content Writing
- SEO
Tools
- Twilio Segment CDP
- JIRA Cloud
- Confluence Cloud
- Slack Workflow
- Amplitude / Mixpanel
- Google Analytics
- Iterable
- Google Ads
- Facebook Ads
- LinkedIn Ads
- WordPress & CMS
- Cloudflare
- Ahrefs
- Mailchimp
- Stripe
Education
Bachelor of Science — Marketing
Upper Iowa University
2012 – 2016
Certifications
- ▸Certified ScrumMaster®
- ▸Advance SEO by DMC
- ▸Google Analytics Individual Qualification
- ▸Google Ads Display Certification
- ▸Google Ads Fundamentals
Languages
- English
- Mandarin
- Bahasa Malaysia